Privacy Policy

1. Who We Are

This policy applies to the Axel platform and all related services.

The service is operated by Tail AI Ltd, a company registered in the United Kingdom. For the purpose of data protection laws (including the UK Data Protection Act 2018 and GDPR), we are the "Data Controller" of your personal account information.

When we say "Axel," "we," or "us" in this document, we are referring to Tail AI Ltd.

2. The Data We Collect

We keep our data collection focused on what is necessary to provide the Axel service (creating emails, managing workflows, and improving your campaign performance).

A. Information You Give Us

• Account Data: Your name, email address, and password when you sign up.
• Billing Information: We use Polar as our Merchant of Record. This means Polar handles the payment processing, tax compliance, and invoicing. We do not store your raw credit card numbers.
• Brand Assets: Logos, color codes, tone of voice preferences, and brand guidelines you upload to your Brand Kit.

B. Information We Sync (Integrations)

When you connect Axel to third-party platforms (like Shopify or Klaviyo), we access specific data to generate content and analyze results:

• Shopify Data: Product catalogs, images, descriptions, pricing, collections, and store metadata (e.g., currency, timezone).
• Klaviyo Data: We sync with Klaviyo to:
  • Export: Push completed campaigns, flow sequences, and templates directly to your account.
  • Analyze: Read performance data (such as open rates, click-through rates, and revenue attribution) from past campaigns. We use this to provide smart suggestions on what content is performing best for your specific audience.

C. Usage Data

• Interaction Data: How you use the editor, the prompts you issue to the AI, and the templates you choose.
• Device Data: IP address, browser type, and device information for security and debugging.

3. How We Use Your Data

We use your data to make the product work and improve your results. We do not sell your data.

• To Provide the Service: Generating email copy, assembling layouts, and exporting HTML to your marketing platform.
• To Improve Performance: Using your Klaviyo analytics to refine the AI's "Smart Suggestions," ensuring future emails are optimized for better conversion.
• To Improve Axel: Analyzing usage patterns to fix bugs and improve the quality of our AI suggestions.
• To Communicate: Sending you transactional emails (via our Merchant of Record, Polar, or directly from us) regarding your subscription and product updates.
• AI Content Generation: We send specific inputs (e.g., your product description and tone of voice) to third-party AI models (LLMs) to generate your email copy. These providers are not permitted to use your private data to train their public models.

4. How We Share Information

We share data only when necessary to run our business or comply with the law.

• Service Providers: We use trusted third-party vendors for hosting (e.g., AWS) and AI generation (e.g., OpenAI/Anthropic). They process data strictly on our instructions.
• Merchant of Record: We share order and customer details with Polar to facilitate payments, handle tax calculations, and issue invoices.
• Legal Obligations: We may disclose information if required by a subpoena, court order, or valid government request.
• Business Transfers: If Tail AI Ltd is acquired or merged, user data may be transferred as part of the business assets.

5. Your Ecommerce Data (The "Processor" Role)

If you are an agency or merchant using Axel to process data regarding your customers (though Axel primarily handles product and design data, not shopper PII), you are the Data Controller and Tail AI Ltd acts as the Data Processor.

We process this data solely to provide the content creation service in accordance with our Terms of Service.

6. International Transfers

Tail AI Ltd is based in the UK. However, our servers and service providers may be located in the United States or other jurisdictions.

When we transfer data outside the UK or EEA, we ensure it is protected by appropriate safeguards, such as:

• Standard Contractual Clauses (SCCs).
• The UK International Data Transfer Agreement (IDTA).
• Adequacy decisions regarding the recipient country.

7. Your Rights

Under GDPR and UK data laws, you have specific rights regarding your personal data:

• Access: You can ask for a copy of the personal data we hold about you.
• Correction: You can update incorrect or incomplete data (most of this can be done directly in your Account Settings).
• Deletion: You can ask us to delete your account and personal data.
• Portability: You can request your data in a structured, machine-readable format.

To exercise any of these rights, email us at support@axel.com.

8. Security and Retention

• Security: We use industry-standard encryption (TLS/SSL) for data in transit and at rest. We implement strict access controls for our internal team.
• Retention: We retain your account data for as long as your account is active. If you delete your account, we generally delete your data within 30 days, unless required by law to keep financial records (e.g., for tax purposes via Polar).

9. Updates to This Policy

We may update this policy as Axel evolves. If we make significant changes, we will notify you via email or a notification within the dashboard.