Axel connects to your Shopify store and helps you create on-brand email campaigns ready for Klaviyo - without the back and forth.
Join the waitlist - be the first to get access when we launch.
Strategy & Brief
Define audience, message, and goals.
Copywriting & Design
Waiting for drafts. Revisions. More revisions.
Development
Coding HTML. Testing responsiveness.
QA & Fixes
Broken links. Dark mode issues.
Send Campaign
Finally ready to ship.
By the time a campaign is built, the moment has passed. You can't react to inventory changes or trends when production takes days.
You have products to move and a list to email. But if building a campaign takes half a day, most of those emails never get sent.
Rushing leads to shortcuts - image-heavy layouts, inconsistent branding, messy code. Speed and quality shouldn't be a trade-off.
If production is the bottleneck, you'll always send fewer emails than you should.
Flash sale on a best-seller? New arrival dropping tonight? Build and send the campaign the same hour — not three days later.
Every unsent campaign is lost revenue. When production takes minutes instead of days, you can email your list as often as the opportunity calls for it.
No more choosing between speed and polish. Every campaign comes out on-brand, responsive, and ready to send — whether it's your first of the week or your fifth.
Heavy-Duty Anvil
$149.99
The heavy-duty anvil you've been waiting for is finally on sale. Built to withstand anything you throw at it (or drop on it).
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Remove the friction between your idea and the final draft.
Axel wasn't built in a vacuum. It comes from an ecommerce email team that manages campaigns for Shopify brands doing seven figures a month.
The production workflow inside Axel is the same one we use every day with real brands, real revenue targets, and real deadlines. We built the tool because we hit the same bottleneck our users hit - too much manual work between the idea and the send.
Currently in development. Launching soon.
Everything you need to know about Axel and how it fits into your workflow.
Agencies charge thousands. DIY means stale templates. Axel gives growing brands the same production quality — without the price tag.
Join the waitlist - we'll let you know when it's ready